There are multiple things that can be done to make the most out of your header bidding solution. It's important to remember that there are some key quality factors that will positively impact monetization, but after a certain point, optimization reaches a pinnacle and the return value starts to taper off.

Here are some examples of things you can do that may increase your revenue:

  • Increase the number of ad units
  • Drive more traffic to your site
  • Work on improving key engagement metrics, such as Time On Site, Bounce Rate, and Pages per Session
  • Increase the overall quality of traffic
    • Direct/Organic traffic is more valuable than paid traffic
    • If you do rely on paid traffic, ensure it is 100% valid, no bots or click-farms
  • Increase viewability
    • Ads that are in-view are more valuable
    • Click here for tips on how to improve viewability


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