What Is A Price Floor?

A price floor is the lowest acceptable bid that will be allowed to compete in the header bidding auction. 

 

Why Do I Need One?

Price floors allow publishers to best monetize ad placements by deeming the value of the ad slot to be higher than the minimum set by the price floor. If the price floor was $0.10 USD, then no bids below that price would be accepted. Having a well-set price floor helps raise the value of your placement, while also keeping in mind the balance of demand. Our team works to review your price floor to find that perfect middle ground of supply and demand.

 

Variable Price Floors for Sticky Ads

Sticky ads typically have a higher price floor than the other ads. Since sticky ads are highly viewable and very apparent to users, it makes sense to only show them when the impact on user experience is worthwhile with a higher price.

 

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