Actual Revenue is only available by time-based dimensions. Not all demand partners break down their actual reports by additional dimensions beyond Day, so we are unable to provide the total Actual Revenue for many dimensions in the Advanced Dashboard.

For an approximation of the actual revenue, you can apply the overall daily revenue discrepancy value, found under the Daily dimension, to the Estimated Revenue of any additional dimension.

For example, if the revenue discrepancy on July 27th is 25%, and your leaderboard ad slot shows Estimated Revenue of $100, you can approximate the Actual Revenue of the leaderboard by taking the Estimated Revenue ($100) multiplied by the revenue discrepancy (25%) for a value of $125.


You Might Also Like These Articles:

Estimated vs Actual

Define Mobile vs Desktop

Ad Blocking